The trade show consumes the plan.
The booth, freight, graphics, travel, and demos get handled. Pre-show outreach and post-show follow-up get whatever time remains.
A major budget line produces traffic without enough qualified conversations.
Marketing expertise for manufacturing companies
Your marketing should make your expertise easier to buy.
TLR Consulting Group helps manufacturers solve the marketing problems that keep costing them visibility, momentum, and qualified conversations.
From trade shows and product launches to content, social media, newsletters, podcasts, and lead generation, we bring experienced outside perspective to the work your team knows matters but cannot seem to move forward.
10+ yearsWorking inside industrial automation manufacturing
5 yearsConsulting with manufacturers and industrial companies
BUILT AROUND YOUR BUSINESSYOUR MARKETING BLUEPRINT / 01
YOUR NEXT BEST MOVETurn what your company knows into market momentum.
ALIGN
01AUDIENCEWho needs to notice?
02EXPERTISEWhat can you credibly own?
03PRIORITYWhat matters now?
TLRYOUR PRACTICAL PLAN
WHERE THE PLAN CAN GO HOVER OR TAP EACH AREA
FOCUSED ON WHAT MATTERS NOWA practical plan built for your team, market, and priorities.
Trade showsProduct launchesLead generationContent + socialNewslettersPodcasts
Why manufacturers struggle with marketing
Most manufacturers are asking too much of too small a marketing function.
The problem is rarely a lack of ideas, good products, or smart people. It is a team buried in urgent requests, supporting a complex business, without enough time or specialized perspective to turn every important opportunity into effective marketing.
TLR CONSULTING GROUPRelevant experience
10+
YEARS
Inside industrial automation manufacturing with Phoenix Contact USA
5
YEARS
Consulting and working with manufacturing and industrial companies
EXPERIENCE
BEFORE
RECOMMENDATIONTLR
BEFORE
RECOMMENDATIONTLR
Why TLR Consulting Group
We did not learn manufacturing from a client brief.
Trevor Robinson spent more than a decade working directly in the industrial automation manufacturing space with Phoenix Contact USA.
That meant marketing technical products inside a real organization, supporting sales and channel partners, working with subject-matter experts, planning around trade shows and launches, and making progress with the same limited time and competing priorities your team faces now.
Over the past five years, Trevor has also consulted and worked with manufacturing and industrial companies facing many of the same recurring problems.
01We understand technical buyers.They need clarity, proof, and context before they need another campaign slogan.
02We understand the internal reality.Marketing depends on busy engineers, product leaders, sellers, and distributors.
03We know what good looks like.Enough experience to see the gap, prioritize it, and help your team address it.
How we help
Six areas where manufacturing companies repeatedly leave opportunity on the table.
These are focused areas of expertise, not one oversized package. We define the problem with you, agree on the work that matters, and help your team move it forward as a project with a clear finish line.
01
Trade show marketing
The booth gets attention. The campaign earns the return.
We help manufacturers get more from the weeks around the show: choosing the right audience, creating reasons to meet, planning better conversations, capturing useful context, and making sure follow-up starts before everyone gets home.
Where we can help
Show selection and goalsPre-show outreachBooth conversation strategyLead capture and follow-up
BEFOREDURINGAFTER
Plan the return around the booth, not inside it.
02
Product launch strategy
A launch should build momentum, not create one busy week.
We help turn a release into a real campaign: clarifying the market argument, preparing sales and channel partners, sequencing the message before and after launch day, and extending the useful life of the story.
Where we can help
Market argumentAudience and channel planningCampaign sequencingSales and distributor preparation
01Build anticipation
02Release with clarity
03Extend the story
03
Content and social media strategy
Your experts already have the content. Marketing needs a better way to capture it.
We help identify the subjects your company should be known for, draw useful ideas out of technical people without asking them to become writers, choose the right channels, and create a practical content rhythm.
Where we can help
Editorial themesExpert interview processSocial channel strategyReview and publishing rhythm
ENGINEER: “The part customers miss is what happens after installation.”
SALES: “We answer this same question in nearly every first call.”
MARKETING: That is the content.
04
Lead generation and buyer pathways
Not every interested buyer is ready for sales. Give them a useful next step.
We help manufacturers create stronger ways to capture and develop interest, from useful lead offers to clearer buyer pathways and a better handoff between marketing and sales.
Where we can help
Current-path reviewLead offer strategyNurture planningMarketing-to-sales handoff
A technical question1
A useful next step2
A better sales conversation3
05
Industry newsletter
Stay useful between buying cycles.
We help shape a newsletter that earns attention because it is valuable to the reader, with a clear point of view, repeatable format, reliable sources, and a publishing rhythm your team can sustain.
Where we can help
Reader promiseEditorial formatContent sourcingList growth and launch plan
06
Industry podcast
Open relationships with the guest list, not chase downloads.
We help decide whether a podcast makes sense, develop an angle buyers will care about, identify guests worth knowing, and create a format your team can continue without turning production into another burden.
Where we can help
Show concept and purposeGuest strategyFormat and production planContent extension
AN INDUSTRY CONVERSATION
Beyond the
spec sheet. Hosted by your people.
Built around your market.
spec sheet. Hosted by your people.
Built around your market.
When the problem is clear but the priority is not
Start with a Manufacturing Marketing Review.
We look at how your company is reaching the market today, where opportunity appears to be getting lost, and which problem is worth solving first.
Around two weeksDesigned to move quickly without disrupting your team.
$3,000Credited toward a project booked within 60 days.
- A working session with the person who owns marketing
- A review of your current marketing activity and materials
- A written assessment of the most important gaps
- A prioritized recommendation and team walkthrough
03What can wait
02Where it hurts
Four symptoms. Two root causes. One expensive distraction.
TLR CONSULTING GROUPManufacturing Marketing Review
Priority recommendation
Fix the follow-up around the fall show before adding another campaign.
Why this comes first
The audience is already there. The budget is already committed. The current gap sits between the conversation and the next step.
01 / What to do firstPrepared for your team
How projects work
Focused help for a real marketing problem.
No open-ended agency relationship. No attempt to become your whole marketing department. We bring experienced judgment to one defined area and work alongside the people who need to carry it forward.
Get close to the real problem.
We review what is happening, what has already been tried, what the business needs, and where the work is actually breaking down.
Make the important decisions.
We bring the strategy and outside perspective. Your team brings the product, market, customer, and internal context.
Leave the team ready to continue.
The recommendations, plan, and decisions are documented. The project ends on the date and at the boundary everyone agreed to.
One problem at a time.
Defined scopeAgreed feeClear end date
Clear boundaries make better work
We stay in the lane we agreed to.
Manufacturing marketing problems connect to one another. That does not mean every project should expand to include all of them.
When we find an adjacent issue, we name it and add it to the list. We do not quietly turn one project into four or make your team dependent on an indefinite retainer.
We can advise onwhat good looks like and what should happen next.
We can work withyour internal team and existing specialist partners.
We do not quietly absorbweb development, paid media, CRM administration, graphic design, video editing, or ongoing content production.
We will tell youwhen another specialist is the right answer.
Start with the problem
Where is your marketing costing you more than it should?
Tell Trevor what is stuck, why it matters now, and what your team has already tried. You will get an honest read on whether TLR can help, what kind of project may fit, or whether someone else is better suited to the work.
No generic pitch deck
No retainer required
No pretending every problem fits