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B2B marketing and media for specialized markets

Buyers decide months before they call. We make sure they decide on you.

In technical, considered markets, the supplier closest to the customer conversation wins. TLR Consulting Group builds that proximity through two specialized practices: Marquee, a done-for-you niche podcast for expert-led brands, and The Proximity Method, the marketing system for manufacturers.

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A decade in industrial automation. A decade in modern B2B media. Most firms know one side. We work in both.

Fig. 01 / The TLR structure

TLR Consulting Group

The umbrella firm

Practice 01

Marquee

A done-for-you niche podcast that makes expert-led brands the name their market trusts.

Explore › Practice 02

The Proximity Method

Five systems, fifteen playbooks. The marketing system modern manufacturing buyers respond to.

Explore ›

Built on work with teams at

The companies that win specialized B2B markets are not the loudest. They are the ones closest to the customer conversation while the buyer is still deciding.

For expert-led brands

Buyers learn, compare, and choose who to trust long before they talk to sales. A niche podcast puts you at the center of those conversations, episode after episode, until you are the name the market reaches for.

For manufacturers

Technical companies hold deep expertise the market rarely hears. The Proximity Method turns it into positioning, authority, owned media, demand capture, and field systems that close the distance between what you make and who buys it.

What we do

One firm. Two ways to get close.

Two specialized practices under one roof. Pick the one built for your business, and we install the system that puts you closest to the customers who matter.

Practice 01 / Marquee Media & authority

The niche podcast that makes you the obvious call.

Done for you, end to end.

We create, launch, and run a niche podcast built around your expertise, then turn every episode into the media that keeps you in front of the buyers who matter. You become the host of the conversation in your market instead of another vendor fighting for attention.

A niche podcast, produced and managed end to end
A reason to sit down with the guests you want as clients and partners
Every episode repurposed into content that compounds your authority
2-3 hours of your time a month. We run everything else

Explore Marquee ›

Practice 02 / The Proximity Method Manufacturing

The marketing system modern manufacturing buyers respond to.

Five systems. Fifteen playbooks. Your team runs it.

Manufacturers are not losing deals on price. They lose them months before the quote, while buyers research without them in the room. The Proximity Method installs the playbooks that surround your market, build trust everywhere buyers look, and make you the obvious call.

Fixed-scope playbook installs, six to eight weeks each
Positioning, authority, owned media, demand capture, and field systems
Templates, prompt banks, and weekly working sessions
Your team owns every system at handoff

Explore The Proximity Method ›

Our approach

How we close the distance to the customer

The same operating idea runs through both practices. We find where your market pays attention, build the right system for your business, and make sure it runs.

Map the conversation

We find where your market actually learns, compares, and decides, and where your expertise gives you the right to lead that conversation.

Build the system

We design the engine that fits your business: a niche podcast and media platform for expert-led brands, or Proximity Method playbook installs for manufacturers.

Put it to work

Marquee runs it for you end to end. The Proximity Method installs it and equips your team to run it. Either way, it ships consistently instead of stalling when the quarter gets busy.

Compound the advantage

Visibility turns into proximity. Proximity turns into trust. Trust is what lets you set your terms and win the deals that matter.

Operator profileTLR / Founder

NameTrevor Robinson

SectorIndustrial automation

Tenure10 yrs / global mfg

DisciplineMedia + strategy

The technical✓

The platform✓

Co-host of Hey Jack..., a leadership podcast with Jack Nehlig, former President of Phoenix Contact USA

About TLR

A decade inside the plant. A decade inside the platforms.

TLR Consulting Group sits at an unusual intersection: ten years leading media and marketing strategy at Phoenix Contact, a global industrial automation manufacturer, and ten years building personal brands and modern media for B2B companies. Most firms understand one side or the other. We work in both.

That combination is the whole point. Most marketing advisors cannot read a spec sheet. Most industry veterans have never built a modern media engine. The systems we design require both, and almost nobody holds both.

Whether you lead an expert-led brand or a manufacturer, the goal is the same: turn what you already know into the authority and customer proximity your market rewards.

Trevor on LinkedIn The Hey Jack... Podcast

Proof

What people say after working with us

A track record built across manufacturing, automation, hospitality, and B2B growth.

★★★★★

"We surveyed the team's LinkedIn scores before and after and the results were astonishing. SSI rank improved 22%, profile views jumped 60%, and search appearances were up 75%. A new door opened for each of the sellers that will absolutely help them in their professional life."

Ross Hosking

VP Sales Americas, Radisson Hotel Group

★★★★★

"Trevor helped teach me everything I know on LinkedIn. He is one of the best I know at understanding the strategy and tactics to build your personal brand, as well as your company brand."

Jeff Winter

Industry Executive & Thought Leader, Manufacturing

★★★★★

"I've worked with Trevor for several years and he's one of the few experts I consistently refer to others. He's incredibly curious and resourceful, opening up new pathways and ideas many didn't know existed."

Hayato Nakamura

Founder, Lead Control Media

★★★★★

"I reached out to Trevor for help with our growth strategy and quickly realized I was getting more than I anticipated. His knowledge is second to none and he's been an integral part of our strategy and growth."

Scott Baumberger

Founder, Apex Visualization

★★★★★

"I've worked with Trevor for several years and still call on him today. He's an expert in his craft with deep knowledge and brings innovative ideas, strategy, and guidance. He's a unicorn and a key asset you want working with you."

Ira Sharp Jr

Director of Product Marketing, Phoenix Contact USA

★★★★★

"Trevor helped us boost our marketing and social strategy across LinkedIn, Facebook, and Instagram. His guidance was thorough and easy to follow. We skyrocketed our followers and greatly increased our reach and impressions. I highly recommend working with him."

Matt Timney

Marketing Manager, MaxLite

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