TLR Consulting GroupMarketing, media + recruiting

Build the brand. Enable the team. Hire the leaders.

TLR Consulting Group is a modern marketing, media, and recruiting firm for technical and expertise-led B2B companies. We help you get known by the right buyers, turn your people into credible voices on LinkedIn, and hire the technical talent and senior leaders who carry the business forward.

See how we help Explore recruiting
Marketing services B2B LinkedIn enablement Recruiting + leadership search
Engineers and leaders walking a manufacturing floor together
Where expertise does the selling
LinkedIn for Manufacturing book by Trevor Robinson
The bookLinkedIn for
Manufacturing
Manufacturing Marketing Plays podcast cover
The podcastManufacturing
Marketing Plays
Recruiting + search Engineers who build itSellers who explain itLeaders who scale it

Trevor has helped teams at

Phoenix Contact Radisson Hotel Group Aimbridge Hospitality MaxLite Midwest CAM Solutions Apex Visualization

Three practices. One growth partner.

Each practice solves a different part of the same problem: helping expertise-led companies get known, earn trust, and put the right people in the right seats.

Who we work with
  • Manufacturing
  • Industrial tech
  • Technology
  • Startups
  • B2B services
Technical, expertise-led companies where trust has to be earned. We excel in manufacturing, where long sales cycles and specialized buyers make expertise matter most.

One problem. Three ways in.

Buyers and candidates do the same thing before they ever talk to you: they look up your company and your people. Everything TLR does makes sure they like what they find, and then puts the right people in front of them.

  1. 01

    Get known.

    Clear positioning, useful content, and modern media give buyers a reason to pay attention.

    Makes recruiting stronger: every search starts with a story candidates believe.

  2. 02

    Get trusted.

    Leaders and experts show what they know on LinkedIn, so the company is represented by real people.

    Makes recruiting stronger: candidates check your leaders first, and they find people worth working for.

  3. 03

    Get the right people.

    We find the technical talent and senior leaders who carry the expertise your market buys.

    Makes marketing stronger: the right hires become the next credible voices of the business.

Trevor Robinson, founder of TLR Consulting Group
Trevor RobinsonFounder, TLR Consulting Group

Meet Trevor Robinson.

TLR exists because three parts of Trevor's career kept pointing at the same problem: great companies that are hard to find, hard to trust from the outside, and hard to hire for.

  • 10+Years inside industrial automation
  • 2Podcasts: Manufacturing Marketing Plays and Hey Jack
  • 1Book: LinkedIn for Manufacturing
  • 3Disciplines under one roof
Marketing + media
More than a decade inside industrial automation. Trevor led marketing and media inside an industrial automation manufacturer, helping engineers, executives, and salespeople build visibility against much larger competitors. That operating experience is the foundation of Manufacturing Marketing Plays and LinkedIn for Manufacturing.
Recruiting
Years hiring technical talent and leaders. He spent years recruiting across manufacturing, technology, and startups, focused on technical roles and leadership seats where the wrong hire costs months. He saw firsthand how a company's reputation decides who takes the call.
Modern media
Personal brand as a business asset. He believes the people inside a company are its strongest channel. He hosts the Manufacturing Marketing Plays podcast, wrote LinkedIn for Manufacturing, and built the 5C system so experts can show what they know without becoming influencers. LinkedIn for Manufacturing bookManufacturing Marketing Plays podcast

Put together, it is one idea. When buyers and candidates look you up, they should find a credible company with people worth trusting. TLR builds that, then helps you hire the people who make it stronger.

Read the full story

Five capabilities. One system.

The 5C Enablement Growth System organizes the work into credibility, connections, content, conversations, and consistency. It shapes how we train teams, and how we reach candidates.

The 5C wheel: credibility, connections, content, conversations, and consistency
  1. C1 / Credibility

    Show expertise clearly.

    Profiles, proof, and positioning show what each participant knows and why it matters to the audience.

  2. C2 / Connections

    Connect with relevant people.

    Participants build intentional relationships with customers, prospects, partners, peers, and buying roles.

  3. C3 / Content

    Share expertise from real work.

    Customer questions, operating experience, and practical lessons become useful source material.

  4. C4 / Conversations

    Create useful dialogue.

    Comments, messages, and buyer signals create context for useful business discussions.

  5. C5 / Consistency

    Build repeatable habits.

    Simple routines, coaching, tools, and guardrails make participation easier to sustain.

The framework is adjusted for the audience, market, team size, and level of implementation.

Explore the complete 5C framework

Trusted by teams whose expertise has to carry the business.

Trevor Robinson has trained, advised, and supported leaders, sellers, marketers, and subject-matter experts across manufacturing, automation, hospitality, lighting, and B2B services.

Jess Bird of Midwest CAM Solutions
Trevor completely changed my perspective. He taught me how to use LinkedIn with purpose and create opportunities that simply would not have existed before.
Jess BirdManager, Midwest CAM SolutionsTestimonial shortened for length
Ira Sharp Jr.
He is an expert in his craft with deep knowledge and brings innovative ideas, strategy, and guidance. He is a unicorn and a key asset you want working with you.
Ira Sharp Jr.Director of Product Marketing, Phoenix Contact USATestimonial shortened for length
Matt Timney of MaxLite
Trevor helped us boost our marketing and social strategy. His guidance was thorough and easy to follow. We skyrocketed our followers and greatly increased our reach and impressions.
Matt TimneyMarketing Manager, MaxLiteTestimonial shortened for length

TLR field libraryResearch + implementation

Practical guidance for B2B LinkedIn teams.

TLR Consulting Group curates the library, and each complete field guide lives on LinkedIn for Manufacturing, our specialized practice. Use it to diagnose a problem, plan an enablement program, or improve one part of the 5C system.

Browse the resource library

Tell us what you need to build.

LinkedIn for Manufacturing book by Trevor Robinson

A marketing engine, a team that shows up on LinkedIn, or a hire you cannot afford to miss. Start with a conversation, or grab the free PDF of LinkedIn for Manufacturing by Trevor Robinson.

Discuss your team
Start a recruiting search
Get the free book PDF