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B2B marketing & media for specialized markets

Become the obvious choice in your market.

Expertise alone is not enough anymore. TLR Consulting Group helps expert-led B2B companies and manufacturers turn deep knowledge into authority, customer proximity, and qualified demand through modern marketing and media systems.

Find your growth path › Talk with TLR

A decade in industrial automation, a decade in modern B2B media. Most firms know one side. We work in both.

Media & authority

Marquee Authority

A niche podcast that makes invisible experts the name their market trusts.

Manufacturing

Manufacturing Growth Engine

Modern marketing playbooks that bring manufacturers closer to their customers.

Built on work with teams at

The companies that win in specialized B2B markets are not always the loudest. They are the ones closest to the customer conversation.

For expert-led brands

Buyers learn, compare, and decide who to trust long before they ever talk to sales. Proximity comes from a niche authority platform that keeps you in those conversations. We build it as a podcast.

For manufacturers

Technical manufacturers hold deep expertise the market rarely hears. Proximity comes from modern marketing, media, and customer insight systems that close the distance between what you make and who buys it.

What we do

Two ways we build that advantage

One firm, two specialized practices. Pick the path that fits your business, and we will build the system that gets you closer to the customers who matter.

Media & authority

Marquee Authority

Turn invisible experts into the name their niche trusts.

We create, launch, and run a niche podcast built around your expertise, then turn every episode into the media that keeps you in front of the buyers who matter. You become the host of the conversation in your market instead of another vendor fighting for attention.

A niche podcast, produced and managed end to end
A reason to get in front of the guests you want as clients and partners
Every episode repurposed into the content that compounds your authority

Explore Marquee Authority

Manufacturing · New for 2026

Manufacturing Growth Engine

Get manufacturers closer to the customers they serve.

Most manufacturers still market the way they did fifteen years ago, while their buyers research and form trust long before sales gets involved. We bring modern marketing and media playbooks to technical manufacturers, sharpening positioning, message, and media so you stay close to the customer and ahead of slower competitors.

Modern playbooks adapted for how industrial buyers actually decide
Sharper positioning and message built on real customer proximity
A media strategy that fits the way your market buys

Explore the Growth Engine

Our approach

How we close the distance to the customer

The same operating idea runs through both practices. We find where your market pays attention, build the right media system for your business, and run it so it actually happens.

Map the conversation

We find where your market actually learns, compares, and decides, and where your expertise gives you the right to lead that conversation.

Build the system

We design the media engine that fits your business: a niche podcast and authority platform for experts, modern marketing and media playbooks for manufacturers.

Put it to work

Depending on the engagement, we run it for you end to end or build the system and equip your team to run it. Either way, it shows up consistently instead of stalling when the quarter gets busy.

Compound the advantage

Visibility turns into proximity. Proximity turns into trust. Trust is what lets you set your terms and win the deals that matter.

TLR

Trevor Robinson

Founder, TLR Consulting Group

10+years in industrial automation and manufacturing

10+years building personal brands and modern media for B2B companies

About TLR

Industrial roots. Modern media instincts.

TLR Consulting Group sits at an unusual intersection. A decade inside industrial automation and manufacturing, and a decade helping companies build personal brands and visibility in modern media. Most firms understand one side or the other. We work in both.

That combination is the whole point. We know how technical, considered B2B markets actually buy, and we know how attention and trust get built today. So the systems we design are not generic agency tactics bolted onto a serious business. They are made for markets where buyers are harder to reach and slower to trust.

Whether you lead an expert-led brand or a manufacturer, the goal is the same: turn what you already know into the authority and customer proximity your market rewards.

Proof

What people say after working with us

A track record built across manufacturing, automation, hospitality, and B2B growth.

★★★★★

"We surveyed the team's LinkedIn scores before and after and the results were astonishing. SSI rank improved 22%, profile views jumped 60%, and search appearances were up 75%. A new door opened for each of the sellers that will absolutely help them in their professional life."

Ross Hosking

VP Sales Americas, Radisson Hotel Group

★★★★★

"Trevor helped teach me everything I know on LinkedIn. He is one of the best I know at understanding the strategy and tactics to build your personal brand, as well as your company brand."

Jeff Winter

Industry Executive & Thought Leader, Manufacturing

★★★★★

"I've worked with Trevor for several years and he's one of the few experts I consistently refer to others. He's incredibly curious and resourceful, opening up new pathways and ideas many didn't know existed."

Hayato Nakamura

Founder, Lead Control Media

★★★★★

"I reached out to Trevor for help with our growth strategy and quickly realized I was getting more than I anticipated. His knowledge is second to none and he's been an integral part of our strategy and growth."

Scott Baumberger

Founder, Apex Visualization

★★★★★

"I've worked with Trevor for several years and still call on him today. He's an expert in his craft with deep knowledge and brings innovative ideas, strategy, and guidance. He's a unicorn and a key asset you want working with you."

Ira Sharp Jr

Director of Product Marketing, Phoenix Contact USA

★★★★★

"Trevor helped us boost our marketing and social strategy across LinkedIn, Facebook, and Instagram. His guidance was thorough and easy to follow. We skyrocketed our followers and greatly increased our reach and impressions. I highly recommend working with him."

Matt Timney

Marketing Manager, MaxLite

Start a conversation

Tell us where you want to be the obvious choice.

No pitch and no pressure. Send a few details and we will come back with a clear, honest read on whether TLR is the right fit and what the first step looks like.

trevor@tlrconsultinggroup.com Connect on LinkedIn