TLR Consulting GroupThree focused practices

Marketing for manufacturers. LinkedIn enablement for B2B teams.

TLR Consulting Group brings together three focused practices: LinkedIn for Manufacturing, Manufacturing Marketing Plays, and B2B LinkedIn Enablement through the 5C system. Choose the practice that matches the capability your company needs to build.

Compare the three practices Download the free 5C activation kit
LinkedIn for Manufacturing Manufacturing Marketing Plays B2B LinkedIn Enablement
Practice mapThree practices / one partner
Shared strategy + expertiseTLR Consulting Group
01 / Enablement practiceLinkedIn for ManufacturingLinkedIn training and implementation built for manufacturing teams.
02 / Marketing practiceManufacturing Marketing PlaysMarketing services, operator-informed strategy, and podcast insight for manufacturers.
03 / B2B enablementB2B LinkedIn EnablementThe 5C system for companies across B2B markets.

Three practices. Each built for a specific job.

Two practices serve manufacturers. The third brings the same practical LinkedIn enablement system to expertise-led B2B companies in other markets.

01

LinkedIn for Manufacturing

Manufacturing LinkedIn enablement

Build a credible LinkedIn presence across leaders, sellers, marketers, and subject-matter experts. Training, implementation, and reinforcement help the team reach the right people and turn expertise into relevant conversations.

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02

Manufacturing Marketing Plays

Manufacturing marketing services + podcast

Strengthen positioning, content, campaigns, and execution around the expertise manufacturing buyers need to trust. The practice combines consulting services with insight informed by manufacturing operating experience and the Manufacturing Marketing Plays podcast.

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03

B2B LinkedIn Enablement

For B2B companies beyond manufacturing

Build LinkedIn capability across the company with live training, practical routines, manager support, and the 5C system. The work is designed for sustained participation, not a short burst of posting.

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Where we are most usefulManufacturing is our core market. B2B LinkedIn enablement extends the system to other expertise-led companies.

Five capabilities in one LinkedIn enablement system.

The 5C Enablement Growth System organizes the work into credibility, connections, content, conversations, and consistency.

  1. C1 / Credibility

    Show expertise clearly.

    Profiles, proof, and positioning show what each participant knows and why it matters to the audience.

  2. C2 / Connections

    Connect with relevant people.

    Participants build intentional relationships with customers, prospects, partners, peers, and buying roles.

  3. C3 / Content

    Share expertise from real work.

    Customer questions, operating experience, and practical lessons become useful source material.

  4. C4 / Conversations

    Create useful dialogue.

    Comments, messages, and buyer signals create context for useful business discussions.

  5. C5 / Consistency

    Build repeatable habits.

    Simple routines, coaching, tools, and guardrails make participation easier to sustain.

The framework is adjusted for the audience, market, team size, and level of implementation.

Explore the complete 5C framework

Trusted by teams whose expertise has to carry the sale.

Trevor Robinson has trained and advised leaders, sellers, marketers, and subject-matter experts across manufacturing, automation, hospitality, lighting, and B2B services.

Phoenix Contact
MaxLite
Midwest CAM Solutions
Radisson Hotels
Apex Visualization
Jess Bird of Midwest CAM Solutions
Trevor completely changed my perspective. He taught me how to use LinkedIn with purpose and create opportunities that simply would not have existed before.
Jess BirdManager, Midwest CAM SolutionsTestimonial shortened for length
Ira Sharp Jr.
He is an expert in his craft with deep knowledge and brings innovative ideas, strategy, and guidance. He is a unicorn and a key asset you want working with you.
Ira Sharp Jr.Director of Product Marketing, Phoenix Contact USATestimonial shortened for length
Matt Timney of MaxLite
Trevor helped us boost our marketing and social strategy. His guidance was thorough and easy to follow. We skyrocketed our followers and greatly increased our reach and impressions.
Matt TimneyMarketing Manager, MaxLiteTestimonial shortened for length

TLR field libraryResearch + implementation

Practical guidance for B2B LinkedIn teams.

The core article library remains here at TLR Consulting Group. Use it to diagnose a problem, plan an enablement program, or improve one part of the 5C system.

Browse every resource

Put the 5C system to work.

Download the self-serve 30-day action plan, prompt pack, conversation guide, and weekly team rhythm. No form and no waiting.

Download the free 5C kit
Discuss your team
Compare the three practices