We help B2B companies use LinkedIn with purpose. Live training, coaching, and reinforcement that turn your executives, employees, and sales teams into a credible marketing and sales channel, all on one method: The Marquee Method.
The Scorecard benchmarks your company against 3 competitors. Free, delivered as a 20-minute video. No pitch required to get it.
of followers see the average company page post
of employee advocates have never been trained
of deals go to a vendor on the buyer's day-one shortlist
of long-form LinkedIn posts are now AI-generated, earning 45% less
Trevor Robinson has helped leaders, sellers, marketers, and subject-matter experts turn LinkedIn into a practical business capability across hospitality, manufacturing, automation, and B2B services.
“A new door opened for each of the sellers that will absolutely help them in their professional life.”
+22%SSI rank +60%Profile views +75%Search appearances
Built on work with teams at
You post to the company page. You boost the occasional update. You bought the advocacy tool. And the needle has not moved, because the platform changed underneath you.
Organic page reach fell roughly 50% in a year. Pages receive under 6% of feed slots, while people in your network receive 42%. A company-page strategy needs visible employees behind it.
CEO posting is up 52% in two years. Buyers, candidates, and boards use executive content to understand a company's priorities and judgment.
61% of B2B buyers prefer a rep-free process, and buyers initiate 79% of first contacts. Familiar, credible experts are more likely to receive that message.
Two posts. Two different signals in the feed.
Buying committees research in private, build a shortlist, and then talk to vendors. Companies earn an early place on that list when their people share useful ideas and join the conversations buyers already follow.
of buying committee members never talk to a sales rep during evaluation.
They read your people's content instead. If there is none, they read your competitor's. (Edelman-LinkedIn, 2025)
of the time, the winner was on the buyer's shortlist before day one.
Shortlist visibility influences pipeline months before the RFP begins. (6sense, 2025)
less engagement on AI-generated posts, and half the feed now is AI.
When generic posts are common, specific experience and a recognizable voice carry more weight.
Choose the problem that sounds familiar. The answer shows the behavior, system, or skill we change first.
What we change
We rebuild your experts' profiles to sell instead of recite, then put them in your buyers' feed every week. Your people become familiar before the RFP arrives and before the shortlist is written.
What we change
We build each leader a message platform around three credible themes, rebuild the profile that receives the attention, and coach a ten-minute workday routine. We do not ghostwrite or turn leaders into full-time creators.
What we change
We train sellers to use comment-first plays, give-first messages, and short daily routines that create context before outreach. The message no longer lands as a cold request from a stranger.
What we change
We train the people behind the seats. They learn what to say, how to say it in their own voice, and when to participate. The platform becomes a useful workflow instead of another unused login.
What we change
We re-aim content at the problems buyers are already trying to solve. Topics, formats, and examples come from real expertise, so engagement starts coming from people your team recognizes rather than applause that cannot move a deal.
What we change
We build the habit beyond the workshop. Office hours, manager scorecards, and 30, 60, and 90-day checkpoints remove friction until the routine can hold without us.
For B2B companies whose buyers live on LinkedIn, The Marquee Method is the corporate LinkedIn enablement system from TLR Consulting Group that turns executives, employees, and sales teams into the company's most effective marketing and sales channel.
$5,000 to $15,000 a month per executive, and the voice walks out the day the contract ends. We build your people's own capability, and it stays and compounds.
Roughly half of paid advocacy seats never activate, because a tool cannot teach anyone what to say. We are the enablement layer that makes the software worth what you paid.
Your buyers research your executives, engineers, and account managers too. We enable the whole company on one method, with an edition for every role.
We install one repeatable LinkedIn system across your company: trained into your people, reinforced until it sticks, and aimed at conversations, not impressions.
The method gives executives, experts, and sellers the skills to earn credibility, build relevant networks, publish useful content, start buyer conversations, and sustain the work after training.
Rebuild the profile to speak to the ideal customer and prove expertise so every visit strengthens the deal.
Build a deliberate network of ideal prospects, partners, and peers using LinkedIn search and Sales Navigator with quality over randomness.
Create thought leadership that educates and entertains the exact audience you sell to with topics, hooks, and formats that work now.
Turn attention into opportunity through comments, messages, and warm signals that lead naturally to meetings.
Sustain the method with a daily routine, helpful tools and AI, and team habits that keep the first four C's active long after training.
One-off instruction fades when the workday does not support the behavior. We match the depth of support to the change you are asking people to make.
Success measures follow the scope. A focused Workshop is not judged like a 90-day implementation, but the progress should still be concrete and visible.
We do not force every client through the same sequence of diagnostics, sessions, and follow-up. We start with the business need, then build the right level of help around it.
Clear before you commitYour proposal defines the scope, cadence, outputs, diagnostic work, and follow-through before the engagement begins.
An initial call clarifies the goals, audience, current activity, internal constraints, and the change the business needs.
Discovery call · Needs · Goals · ContextWe recommend the most sensible starting point, whether that is a focused Workshop, a LinkedIn Activation Sprint, The Marquee Program, a keynote, or a custom session. A scorecard or deeper diagnostic is used only when it improves the decision.
Recommendation · Scope · InvestmentWe confirm the participants, working examples, platform access, internal policies, and evidence of progress that fit the engagement. Preparation stays proportional to the work.
Audience · Examples · Success evidenceThe format may be one focused workshop, a multi-session pilot, an event session, or a company-wide rollout. Whenever useful, people apply the method to real work while we are together.
Instruction · Application · FeedbackA Workshop may end with an action plan. A Sprint concludes with a review and recommendation. The Program adds reinforcement, internal ownership, and a company playbook. Some engagements finish when the agreed outcome is complete.
Close · Continue · Repeat · ScaleThe engagement should fit the decision and behavior you need, not force every client into the same package.
A focused live session with practical work and a next-step plan.
A 45-day pilot with reinforcement and a decision review.
A 90-day implementation with managers, governance, and ownership.
An event session that creates clarity without implying implementation support.
The offers no longer compete with one another. Each has one job: teach, prove, or install.
Two live hours for up to twenty-five people. Choose a Foundations Workshop for a clear view of all five C's, or a Focused Skill Lab to solve one defined gap.
Best when the team needs shared language, an immediate skill fix, or a practical first experience.
Ends with completed work and a thirty-day action plan. It does not include live implementation support.
A 45-day pilot for up to fifty people. The cohort learns the full method, applies it live, and receives weekly support long enough to show whether the behavior will hold.
Best when you want evidence before making a broader organizational commitment.
Ends with a before-and-after sponsor review and a clear decision to stop, repeat, or scale.
A 90-day implementation across roles. It includes the live training and reinforcement of the Sprint, then adds leadership alignment, manager enablement, governance, measurement, and the company playbook.
Best when the goal is a repeatable company capability, not a successful pilot.
Ends with an operating system your managers can run and your next department can adopt.
These support the three paths. They are not additional implementation choices.
The continuity layer for trained teams, alumni, distributed employees, and new hires. Included with Sprints and Programs.
How the Academy fits →An event introduction that creates awareness and action. It does not include the reinforcement or installation of a Sprint or Program.
See speaking formats →Tuned to your company's customers, offer, and each person's actual voice. AI can help with speed and structure. People supply the judgment, evidence, and stories that make the work worth reading.
Interviews each employee, then drafts a headline and About section written for your buyers, ready for human polish.
Turns a voice memo into three drafts in that person's voice, then scores every draft against the anti-slop checklist.
Suggests substantive comments on target accounts' posts. Trained to add a point of view, never "Great post!"
Drafts personalized, non-pitchy openers and follow-ups from each prospect's profile and activity.
Turns this week's customer calls, site visits, and objections into a bank of post ideas in each person's own voice.
Trevor Robinson spent more than a decade leading marketing and media inside an industrial automation manufacturer, where getting engineers, executives, and salespeople active on LinkedIn became the company's edge over bigger competitors.
Since then he has trained and advised teams across hospitality, manufacturing, automation, and B2B growth, including work with Radisson Hotel Group, Aimbridge Hospitality, Phoenix Contact, and MaxLite.
Trevor turned that decade of practice into The Marquee Method, TLR Consulting Group's system for building LinkedIn capability across five C's. We measure progress through useful conversations instead of impressions, and we use the same method on our own LinkedIn.
Get your free Scorecard →Before you spend a dollar, see exactly where you stand. We benchmark your company against three competitors you name and send you a 20-minute video walkthrough plus a one-page report.
We produce a limited number of Scorecards each week because a human builds every one. If visibility is not a priority this quarter, the benchmark still ages well: run it now, keep the baseline.
Start with the free Scorecard. Twenty minutes of video, your gap against three competitors, and a baseline you will wish you had captured a year ago.
Get your free Visibility Scorecard →