Manufacturing context
The strategy accounts for technical products, long cycles, and specialized buyers.
One firm. Marketing, enablement, and recruiting.
About Trevor Robinson and TLR Consulting Group
Marketing, media, LinkedIn enablement, and recruiting, built from more than a decade inside an industrial business and years spent hiring technical talent and leaders.
Trevor has helped teams at
Aimbridge Hospitality
Built from inside manufacturing and inside hiring.
Trevor spent more than a decade leading marketing and media inside an industrial automation manufacturer, and years recruiting technical talent and leaders across manufacturing, technology, and startups.
The marketing work was developed while helping engineers, executives, and salespeople build visibility in a market dominated by larger competitors. The playbook had to work with skeptical experts, busy leaders, a small team, and no ghostwriter.
The recruiting work taught the other half of the lesson. The strongest candidates were rarely looking, and the companies that won them were the ones whose leaders and reputation were easy to find and easy to trust.
Why TLR builds practical systems
Built for technical experts and real calendars.
The strategy had to work with technical experts, real calendars, long sales cycles, and people who never wanted to become influencers.
Marketing + media
That operator experience now shapes Manufacturing Marketing Plays, its podcast, and TLR's manufacturing-specific strategy. Trevor believes in modern media: personal brands, podcasts, and useful content from the people who do the work.
LinkedIn enablement
Trevor has trained and advised teams across hospitality, manufacturing, automation, and B2B growth, including work with Radisson Hotel Group, Aimbridge Hospitality, Phoenix Contact, MaxLite, and Midwest CAM Solutions.
Recruiting + leadership search
Trevor spent years recruiting across manufacturing, technology, and startups, focused on technical positions and leadership roles. Today TLR recruits engineers, technical specialists, commercial talent, and senior leaders, for technical and B2B companies, with particular strength in manufacturing. See how a search works.
One connected framework
The 5C Enablement Growth System gives manufacturing and B2B teams a shared approach to credibility, connections, content, conversations, and consistency. The same logic runs through every practice: the marketing that gets a company known, the enablement that makes its people credible, and the outreach that reaches candidates who are not looking.
Capability over dependency
The business does not ghostwrite, manage accounts, or ask companies to rent a voice. The work builds a skill inside the people who already understand the customers, products, and market.
Why clients bring in TLR.
Teams and leaders
Training is reinforced with practical routines, tools, and company systems.
Talent and leadership
Years of technical and leadership recruiting inform how we search, assess, and close.
One growth partner
Marketing, LinkedIn enablement, and recruiting reinforce each other instead of competing for attention.
Choose the practice that fits the problem.
Compare the practices, explore recruiting and leadership search, or start with the free PDF of LinkedIn for Manufacturing.