Straight answers to questions buyers ask us
B2B LinkedIn Enablement FAQs
What the work is, what makes it hold, how AI fits, and what it costs.
The model.
Start here if you are comparing training, software, agencies, or a ghostwriter.
So are you a LinkedIn training agency?
Training delivers sessions. Enablement adds reinforcement, a company playbook, and visible measures so the capability can continue after the engagement. Training is one part of the work, not the whole product.
What is the difference between the Workshop, Sprint, and Program?
The Workshop teaches either the whole framework at a foundation level or one skill in depth. The Sprint pilots the full method with one team for 45 days and creates evidence for a scale decision. The Program installs the method across roles and managers for 90 days, including governance, measurement, and a company playbook.
Where does the Academy fit?
The Academy is the continuity layer after live training. It reinforces current participants, supports distributed teams, and gives new hires an entry point. It is included with the Sprint and Program rather than positioned as another implementation choice.
Will our people keep this up after the training?
A one-off workshop rarely creates a durable habit, which is why it is sold as training rather than implementation. The Sprint includes weekly support and a day-45 review. The Program runs for 90 days with manager reinforcement and sponsor oversight.
We already bought an employee advocacy platform. Isn't that this?
The platform can distribute approved content and report activity. A platform alone does not teach employees how to develop a point of view, write in their own voice, or start a relevant buyer conversation. We provide that training and use your platform data to measure adoption.
Can't AI just write our posts?
AI can organize notes, suggest structures, and speed up editing. It cannot supply firsthand experience or accountable judgment. We teach participants to use AI as an editor and thinking aid while keeping the facts, perspective, and final decision with the author.
Why hire a program instead of a ghostwriter for our CEO?
Executive ghostwriting creates a recurring per-executive cost, and the support ends with the contract. The LinkedIn Enablement Program builds the capability inside your company through voice guidance, repeatable routines, and AI support grounded in the executive's expertise. Your team keeps those skills after the program ends.
Risk, timing, and cost.
The practical questions sponsors need answered before they put a team in the room.
Our industry is regulated. Will legal and compliance object?
The LinkedIn Enablement Program includes a company playbook covering approval norms, disclosure, and platform terms of service. We build it with communications, legal, and compliance stakeholders, then practice with examples from your risk environment. A Workshop or Sprint can operate within existing policy, but it does not replace the Program's governance work.
How fast will we see results?
Participants complete live work in every session, so activity can change during the first week. By day 45, we compare profiles, publishing cadence, and buyer interaction with the baseline. Pipeline results still follow your sales cycle, and we set that timetable on day one.
What do the three implementation paths cost?
The two-hour Workshop costs $4,500, the 45-day LinkedIn Activation Sprint costs $18,500, and the 90-day LinkedIn Enablement Program costs $30,000. Terms are a 50% deposit to schedule and the balance on delivery. Keynote and Academy pricing is listed on those offer pages.
Where should we start?
Download the free 5C LinkedIn Team Activation Kit and use it with a small pilot group for 30 days. If the team needs training, reinforcement, or company-wide implementation after that first cycle, the Workshop, Sprint, Program, keynote, and Academy options provide the next level of support.
Want a practical place to start?
The free 5C kit gives your team a 30-day plan, prompt pack, conversation guide, and repeatable weekly rhythm.