Manufacturing context
The strategy accounts for technical products, long cycles, and specialized buyers.
One firm. Marketing, enablement, and executive search.
About Trevor Robinson and TLR Consulting Group
Marketing, media, LinkedIn enablement, and executive search, built from more than a decade inside an industrial business and years leading leadership searches.
Trevor has helped teams at
Aimbridge Hospitality
Built from inside manufacturing and inside hiring.
Trevor spent more than a decade leading marketing and media inside an industrial automation manufacturer. He also holds an MBA and spent five years leading complex searches at Phoenix Contact USA.
The marketing work was developed while helping engineers, executives, and salespeople build visibility in a market dominated by larger competitors. The playbook had to work with skeptical experts, busy leaders, a small team, and no ghostwriter.
The search work taught the other half of the lesson. The strongest candidates were rarely looking, and the companies that won them were the ones whose leaders and reputation were easy to find and easy to trust.
Why TLR builds practical systems
Built for technical experts and real calendars.
The strategy had to work with technical experts, real calendars, long sales cycles, and people who never wanted to become influencers.
Marketing + media
That operator experience now shapes Manufacturing Marketing Plays, its podcast, and TLR's manufacturing-specific strategy. Trevor believes in modern media: personal brands, podcasts, and useful content from the people who do the work.
LinkedIn enablement
Trevor has trained and advised teams across hospitality, manufacturing, automation, and B2B growth, including work with Radisson Hotel Group, Aimbridge Hospitality, Phoenix Contact, MaxLite, and Midwest CAM Solutions.
Executive + leadership search
After five years leading complex searches at Phoenix Contact USA, Trevor has run leadership searches for companies across a range of industries. Today that work runs through TLR Search Partners, a TLR Consulting Group company that finds VPs, C-suite leaders, and the key director and manager roles that support them. See how executive search works.
One connected framework
The 5C Enablement Growth System gives manufacturing and B2B teams a shared approach to credibility, connections, content, conversations, and consistency. The same logic runs through every practice: the marketing that gets a company known, the enablement that makes its people credible, and the outreach that reaches candidates who are not looking.
Capability over dependency
The business does not ghostwrite, manage accounts, or ask companies to rent a voice. The work builds a skill inside the people who already understand the customers, products, and market.
Why clients bring in TLR.
Teams and leaders
Training is reinforced with practical routines, tools, and company systems.
Leadership hires
Five years leading complex searches, now delivered through TLR Search Partners.
One growth partner
Marketing, LinkedIn enablement, and executive search reinforce each other instead of competing for attention.
Choose the practice that fits the problem.
Compare the practices, explore executive search, or start with the free PDF of LinkedIn for Manufacturing.