Manufacturing context
The strategy accounts for technical products, long cycles, and specialized buyers.
About TLR Consulting Group
One consultancy. Three focused growth practices.
Manufacturing marketing expertise and a repeatable LinkedIn enablement system, built from inside an industrial business.
Built from inside manufacturing.
Trevor spent more than a decade leading marketing and media inside an industrial automation manufacturer.
Getting engineers, executives, and salespeople visible on LinkedIn became the company's edge against larger competitors. The playbook had to work with skeptical experts, busy leaders, a small team, and no ghostwriter.
The strategy had to work with technical experts, real calendars, long sales cycles, and people who never wanted to become influencers.Why TLR builds practical systems instead of one-off campaigns
Manufacturing marketing
Trevor spent more than a decade leading marketing and media inside an industrial automation manufacturer. That operator experience now powers Manufacturing Marketing Plays and the manufacturing-specific work across TLR.
LinkedIn enablement
Trevor has trained and advised teams across hospitality, manufacturing, automation, and B2B growth, including work with Radisson Hotel Group, Aimbridge Hospitality, Phoenix Contact, and MaxLite.
One connected framework
The 5C Enablement Growth System gives manufacturing and B2B teams a shared approach to credibility, connections, content, conversations, and consistency. The audience and depth change, but the operating logic stays connected.
Capability over dependency
The business does not ghostwrite, manage accounts, or ask companies to rent a voice. The work builds a skill inside the people who already understand the customers, products, and market.
What clients are hiring.
Teams and leaders
Training is reinforced with practical routines, tools, and company systems.
One growth partner
Marketing and LinkedIn work reinforce each other instead of competing for attention.
Choose the practice that fits the problem.
Start with the TLR ecosystem, explore the 5C framework, or download the self-serve team activation kit.